
Unichen & Life Pharmacy
Discover your ‘WOW’
Campaign development / Copywriting / Art Direction & Design
A campaign for Unichem and Life Pharmacy that’s designed to celebrate women’s health by talking about it in a real, everyday relatable way and creating a positive approach to topics of concern in order to provide health services and wellbeing advice when it’s needed. As a woman, your health and wellbeing goals are unique at every stage of life, we’re here to help empower you to discover your ways of wellbeing or your ‘WOW’.
Rollout included: Point of Sale collateral, Mailer, Digital and Social campaign, EDM, TV and Radio Ads, Series of Health Videos





Women’s Health Videos
A series of health videos that address key topics of concern for women in a non-threatening way and start a conversation that can lead people to seek health services and wellbeing advice when they needed.